OLGA PETROVA - Rare 1916 METRO FILM Silent Movie TRADE AD - Romeo And Juliet

Description

Here is an unique opportunity to personally
own a piece of silent cinema history!
This is a RARE & VINTAGE,
silent screen
film trade ad from my personal collection.
This is NOT a reproduction copy or newer reprint.
Please be aware that my digital image may differ slightly from
the actual picture quality due to exposure/lighting/focus.
EXTRAVAGANCE
Directed by Burton L. King
Stars: Olga Petrova
On the reverse side,
it promotes another
Metro
production...
ROMEO AND JULIET
Directed by John W. Noble
Stars: Francis X. Bushman & Beverly Bayne
Year of Origin:
1916
Approximate Size in Inches:
8 2/3 x 11 2/3"
Movie Studio:
Metro Pictures Corporation
Physical Condition:
FINE
Stunning Original, motion picture
double-sided trade ad on thin card stock
with very minor edge wear/aging...
and staple holes along one edge.
These often lavish, moving picture advertisements were placed in industry publications and magazines viewed by cinema exhibitors and theater owners nationwide. The Hollywood studios could promote their upcoming product in hopes of getting it up on the silver screens from coast to coast. In some rare cases, the film had not even been produced yet or the title and or cast would change from what was previously announced.
Note that studios almost always spent far more money preparing campaign books and trade ads than they did preparing movie posters (often hiring very talented and well-known illustration artists), because trade ads directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well).
Please ask any and all questions prior to bidding/buying.
All payment is due within 3 days of the
sale/auction close.
This will be shipped to you flat, safe, sturdy and secure.
Shipping and Handling within the USA will be via USPS Mail.
We ship WorldWide!
Multiple purchases can ship together for postage savings.
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Gradings
:
Mint:
Flawless and unused
Near Mint:
Very slightly used with almost no defects.
Very Fine:
Insignificant wear or defects.
Fine:
Minor wear or defects.
Very Good:
Generally used, with normal age wear, with moderate defects.
Good:
Heavily used but the overall eye appeal of the piece is intact.
Fair:
Heavy wear with defects.
Poor:
Major defects.