PALLAS PHOTOPLAYS INC Rare 1920s San Francisco Silent Film Studio MOVIE TRADE AD

Description

Here is an unique opportunity to personally
own a piece of silent cinema history!
This is a RARE & VINTAGE,
silent screen
film trade ad from my personal collection.
This is NOT a reproduction copy or newer reprint.
Please be aware that my digital image may differ slightly from
the actual picture quality due to exposure/lighting/focus.
PALLAS PHOTOPLAYS
INCORPORATED
San Franciso, CA
Graf Brothers Studios in San Mateo
Year of Origin:
1920s
Approximate Size in Inches:
9 1/4 x 12"
Movie Studio:
Pallas Photo-plays, Inc.
Physical Condition:
FINE
Rare Original, motion picture
studio
four-page trade ad brochure on card stock
with minor edge wear/aging.
Inside is a portrait of producer Mr. Oscar Price
These often lavish, moving picture advertisements were placed in industry publications and magazines viewed by cinema exhibitors and theater owners nationwide. The Hollywood studios could promote their upcoming product in hopes of getting it up on the silver screens from coast to coast. In some rare cases, the film had not even been produced yet or the title and or cast would change from what was previously announced.
Note that studios almost always spent far more money preparing campaign books and trade ads than they did preparing movie posters (often hiring very talented and well-known illustration artists), because trade ads directly benefited the studio in getting theaters to book the movies, whereas posters more benefited the theaters, rather than the studios (although of course, what was good for the theaters was ultimately good for the studios as well).
Please ask any and all questions prior to bidding/buying.
All payment is due within 3 days of the
sale/auction close.
This will be shipped to you flat, safe, sturdy and secure.
Shipping and Handling within the USA will be via USPS Mail.
We ship WorldWide!
Multiple purchases can ship together for postage savings.
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Gradings
:
Mint:
Flawless and unused
Near Mint:
Very slightly used with almost no defects.
Very Fine:
Insignificant wear or defects.
Fine:
Minor wear or defects.
Very Good:
Generally used, with normal age wear, with moderate defects.
Good:
Heavily used but the overall eye appeal of the piece is intact.
Fair:
Heavy wear with defects.
Poor:
Major defects.